niche search services

Should I use the yellow pages to promote the elimination of waste from my business?
I'm in the Philadelphia area and the book is outstanding in a million plus (say) my company is a specialized field, which picks up litter and cleaning (in www.thehunkofjunk.com Learn more) do all the loading and output, unlike container companies listed in the book. If I was in the book, I'd be one of the few companies offering this service and my competitor not published here. The cost of an entire page is 2000, I would try to negotiate for 1400. Although it includes 5 jobs per month will pay for itself. Without But the title is "junk" NO "cleanouts" or "garbage disposal" As a small business ad can make or break us. I am a year 21 years and believe that Internet search, we are in all major search engines investment of 1000 provides 20,000 per month. Yellow Pages could be double? Any thoughts and comments appreciated.
Dude in the Yellow Pages is good for a lot with them and I am a plumber received many answers fast.
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